Kelsa Media privacy policy is owned and operated by Danish Kelsa Media, which collects and processes a range of personal data. Below is our privacy policy, which you can read if you would like to know more about why and how we process personal data.

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Collection of personal data

At Kelsa Media, we store and process personal data about you in order to provide you with the best possible service.

The primary way in which we collect personal data is when you as a customer visit our site, place an order, sign up for newsletters, customer clubs, loyalty programmes or similar.

Furthermore, we collect personal data when you participate in campaigns and competitions.

Visit our websites

When you visit, and, we collect information sent from your terminal equipment. This may include information about your device ID, IP address, device type, browser type, length of visit, geographical location, preferences and information regarding your use of We do all this to provide you with a good user experience every time you shop with us.

We do not collect data via cookies, tracking URLs or beacons.


When you shop on our site, it will often be necessary to collect a range of data about you. The information we collect and process will vary in each specific situation. We typically collect your basic information, such as name, address, email address, telephone number, financial information, IP address and other information necessary for us to deliver your order to you.

In addition, we register your information for the purpose of complying with legal requirements, handling any future complaints or product liability cases and statistical analysis.

Newsletters, competitions, etc.

If you have entered a competition, signed up for our newsletter or otherwise participated in an event facilitated by Kelsa Media, we have registered data about you in connection with the registration. This may vary depending on which event you have participated in. However, we never collect more information than what is necessary to organise the event or provide the service, and you can always gain insight into the data we have registered about you.

Please note that some competitions are organised through third parties such as Facebook and Instagram, whereby they become data controllers for any information you have provided in connection with the competition.

Transfer of personal data to third parties

Kelsa Media will never sell or disclose your personal data to a third party without your consent or if it is not necessary to complete a transaction (for example, delivery of a product or sending a newsletter) or necessary to ensure compliance with applicable laws.

Kelsa Media discloses information to partners who are authorised to use your information in connection with the delivery of goods and to keep you updated on the status of an order. Furthermore, we pass on your information to our selected and trusted partners who handle marketing, finance and payment.

For example, after a purchase with us, you may be contacted by one of our partners to provide a review of the product you have purchased or your overall customer experience with us. The information you may provide to our partners is the data controller of our partners. We have entered into data processing agreements with all our partners, so you can be sure that our partners do not use your data for any other purpose than the fulfilment of the agreement with us.

It is Kelsa Media's responsibility to ensure that your data is not misused. Therefore, we place high demands on our partners when your personal data is used outside of Kelsa Media. We always ensure that our partners guarantee that your personal data is protected.

We cooperate with external data processors outside the EU. These are Google Analytics v/Google LLC. and Facebook Inc. both of which are based in the USA. The necessary guarantees for the transfer of data to the USA are ensured through the data processor's certification under the EU-U.S. Data Privacy Framework, cf. Article 45 of the EU General Data Protection Regulation.

Google LLC's certification is described here

Facebook Inc.'s certification is described here

Storage of personal data

At Kelsa Media, we store your personal data for as long as necessary and permitted by the applicable legislation on the processing of personal data. We also store and use your data when necessary to comply with legal obligations and enforce our agreements.

Kelsa Media is committed to protecting your personal data. We use technical and organisational security measures to protect your personal data against unauthorised access, loss, destruction and against disclosure of your personal data by any individual or organisation or otherwise unlawful processing.

To ensure your safety and protection, only a limited number of people with a legitimate need have access to your personal data. Our security procedure is continuously revised in line with the latest technological developments and threats. Our employees must follow internal procedures for handling personal data, which contain instructions and measures to effectively protect your personal data.

Kelsa Media takes precautions to ensure that our website does not contain viruses or anything related to them. However, we can never guarantee the complete security of data transfers. This means that there may be a risk that others may gain unauthorised access to our information.

Kelsa Media cannot be held liable for losses of any kind that may arise from the use of our site as a result of break-ins in our systems or other operational disruptions for which Kelsa Media is not responsible. You therefore provide your information at your own risk.

We recommend that you protect yourself and your information by closing your browser after use, installing antivirus software and regularly updating your software.

Should unauthorised persons gain access to your data, we will notify you without undue delay and immediately begin remedying the situation using the necessary tools.

Your rights

In connection with purchases, identity and transaction information is stored in accordance with applicable legislation.

As a customer of Kelsa Media, you can gain insight into what information we have processed about you, where it comes from and what we use it for. You can also find out how long we store your personal data and who receives data about you to the extent that we disclose data to our partners. However, access may be restricted for the protection of other people's privacy, trade secrets and intellectual property rights.

If your data is incorrect, incomplete or irrelevant, you have the right to have it corrected or deleted.

Your consent is voluntary. If you change your mind, you can easily withdraw your consent.

If you want us to correct or delete personal data that we have registered about you, if you do not wish to receive further communications from us or if you have any questions about the above conditions, please contact us

Right to sue

You have the right to complain about Kelsa Media's processing of your personal data. The complaint must be submitted to:

The Danish Data Protection Agency

Borgergade 28, 5

1300 Copenhagen K, Denmark

Tel: (+45) 3319 3200